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The digital product space is competitive and brands must be agile to adapt to customers changing expectations without losing the integrity of their brand.

Users demand engaging digital experiences that surprise and captivate them. Why should you use a Digital Asset Management (DAM) system? It is important to have a good understanding of how a DAM will fit into the larger network of services that work together to deliver engaging content to the user. While DAMs can sometimes represent a large component of a companyвЂ™s tech stack, they are not the only ingredient in creating the special sauce of a digital brand. DAMs serve a wide range of companies from enterprises which require robust security protocols and guaranteed uptimes as well as intra-organizational sharing capabilities to startups which look to create structure and organization for rapidly growing companies. These core features have now expanded to transforming, optimizing assets, managing a companyвЂ™s brand, and distributing assets across teams. The core features of a DAM are to store and organize digital assets using assets metadata and make them accessible throughout the team. DAMs can now be hosted, on-premises, or a mixture of the two depending on security protocols. As consumersвЂ™ demands for digital media and experiences have grown more sophisticated, so too have the systems which organize and distribute these assets across entire organizations. In the last ten years, DAMs have evolved to powerful softwares that can share files easily across teams, integrate with technologies like Content Management Systems (CMSs) and Product Information Management Tools (PIMs), protect sensitive documents through increased security measures, as well as, store, organize, transform, and optimize digital assets. By the mid-2010s, companies began to offer Cloud-based DAMs with a variety of integrations particularly for marketing tools and e-commerce software. As the demand for digital products grew and these products became more sophisticated, DAMs adapted to storing visual media, such as photos and videos as well.

COMPARE DIGITAL ASSET MANAGEMENT TOOLS SOFTWARE

The early systems were on-premises software focusing on industries such as publishing and media houses which needed to easily share files. In the early 1990s, DAM systems came about as a way to remove content silos and make it easier to store, organize and search for digital assets. These libraries were known as content silos as it became difficult to access content across teams. The goal was to alleviate the problem of digital assets being stored without order or easy access throughout the team. What is a Digital Asset Management (DAM) system?ДAM systems started as an on-premises solution where companies could store images or other digital assets. These companies often look to Digital Asset Management (DAM) Systems to create order for digital assets. With the rise in the number and size of digital assets, companies are faced with the challenge of creating a system of order for these digital assets.

As products and experiences move increasingly online, digital assets and their associated metadata are of paramount importance and the number and size of many products grow exponentially. These digital assets are essential to digital businesses and in many cases are the backbone of their products. These files can range from photos, videos, e-books, audiovisual media, presentations, logos to many more. Digital assets are any sort of digital file that comes with the right to use.

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